A listing media package is one shoot that produces everything the listing needs, instead of hiring a photographer, a videographer, and a drone pilot separately. Here is what actually goes into one and how the pieces work together.
A complete package covers the listing across the MLS, the portals, and the feed from a single visit.
The MLS-ready set. Bright, corrected, true-to-life interiors and exteriors. This is the non-negotiable baseline every listing needs, and everything else builds on it.
The walkthrough film for the MLS and your website. It shows flow and scale in a way photos cannot, and it is the anchor for the social cuts.
9:16 cuts built for Instagram, TikTok, and Shorts, pulled from the same shoot. This is where the listing actually reaches local buyers scrolling their feed.
Aerial stills and flythroughs for homes with land, a view, or a setting worth showing. Bundles into the shoot rather than being booked as a separate service.
The reason to buy a package instead of one item at a time is that the pieces are made from the same shoot and finished to one standard. The reel is cut from the film. The film is lit to match the photos. Everything looks like it came from the same listing, because it did. Hiring three separate people gets you three different looks, three schedules to coordinate, and usually a higher total bill for a less consistent result.
A one-time listing shoot starts at $250 and scales with the property and the add-ons you choose. For an agent doing one listing, that is straightforward. For an agent running consistent volume, a monthly retainer almost always works out cheaper per listing, because the shoot day, the edits, and the reels are priced against a set volume instead of billed one at a time. The full breakdown of what each tier includes is on the packages page, and the right fit depends on how many listings you close in a month.
A package is one shoot that delivers photos, video, reels, and drone finished to a single standard. Buying per item means separate vendors, separate schedules, and a less consistent look, usually for more money overall.
No. Photos are the baseline for every listing. Video, reels, and drone get added based on the property and the market. A good studio helps you match the package to the home instead of upselling everything.
Both come from the same shoot, so it is not either-or. Photos carry the MLS, video and reels carry the feed and the portals. The listings that perform best use the whole set.
Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.