A listing media package is one shoot that produces everything the listing needs, instead of hiring a photographer, a videographer, and a drone pilot separately. Here is what actually goes into one, how the pieces work together, and why bundling beats buying it a piece at a time.
A complete package covers the listing across the MLS, the portals, and the social feed from a single visit to the home.
The MLS-ready set. Bright, corrected, true-to-life interiors and exteriors. This is the non-negotiable baseline every listing needs, and everything else in the package builds on top of it.
The walkthrough film for the MLS and your website. It shows flow and scale in a way photos cannot, and it doubles as the source footage for the social cuts, so it works twice.
9:16 cuts built for Instagram, TikTok, and Shorts, pulled from the same shoot. This is where the listing actually reaches the local buyers who are scrolling instead of searching the MLS.
Aerial stills and flythroughs for homes with land, a view, or a setting worth showing. It bundles cleanly into the shoot rather than being booked as a separate service on a separate day.
The reason to buy a package instead of one item at a time is that the pieces are made from the same shoot and finished to one standard. The reel is cut from the film. The film is lit and framed to match the photos. The aerial is color-graded to sit alongside the ground footage. Everything looks like it came from the same listing, because it did. Hiring three separate vendors gets you three different looks, three schedules to coordinate, three invoices, and usually a higher total bill for a less consistent result. A package is not just cheaper, it is more coherent, and coherence is what makes a listing look professionally marketed instead of assembled.
A one-time listing shoot starts at $250 and scales with the property and the add-ons you choose. For an agent doing a single listing, that is straightforward. For an agent running consistent volume, a monthly retainer almost always works out cheaper per listing, because the shoot day, the edits, and the reels are priced against a set volume instead of billed one at a time. The full breakdown of what each tier includes is on the packages page, and the right fit depends on how many listings you close in a month. If you are taking more than a listing or two at a time, the per-listing cost of a retainer is hard to beat.
Not every listing media package is the same, and the price alone will not tell you which is better. Ask what is actually delivered and in what form. How many final photos, and are they HDR and hand-edited or straight out of camera. Is the video a real cinematic film or a slideshow of stills with music. How many vertical reels, and are they cut for the platforms or just the horizontal film reformatted. Is drone included or a surprise line item. What is the turnaround, and who owns the files. A cheap package that delivers a thin photo set and one reused clip is not a deal, it is just less. Compare what you get, not just what you pay, and the value gets clear fast.
Films, reels, and social cuts all pulled from single shoot days. This is what a package turns into.
A package is one shoot that delivers photos, video, reels, and drone finished to a single standard. Buying per item means separate vendors, separate schedules, and a less consistent look, usually for more money overall. The package wins on both cost and coherence.
No. Photos are the baseline for every listing. Video, reels, and drone get added based on the property and the market. A good studio helps you match the package to the home instead of upselling everything onto every listing.
Both come from the same shoot, so it is not either-or. Photos carry the MLS, video and reels carry the feed and the portals. The listings that perform best use the whole set, each piece doing the job it is best at.
Turnaround depends on the package and the season, but photos typically come back fastest, with edited video and reels following. Ask upfront so you can plan your launch, since a coordinated launch is worth more than a rushed one.
See what each tier includes on packages, browse the portfolio, or look at the individual services. Wondering what it all costs? Start with listing video pricing.
Tell us about your listings and we reply the same day with a shoot date or the tier that fits.
A few details and we reply the same day, usually with a shoot date or the tier that fits your pace.
Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.