Short answer: one-time listing shoots start at $250. The real answer depends on the property, whether drone is involved, and if you are booking a single listing or a monthly retainer. Here is how the pricing actually breaks down.
Real estate videography pricing is not one flat rate. These are the variables that actually change the quote.
A two-bedroom condo shoots faster than a five-bedroom colonial with a finished basement. More square footage and more rooms mean more setups, and more setups mean more shoot time.
Aerial coverage is its own flight plan, its own FAA clearance check, and its own edit pass. It bundles cleanly into a listing shoot, but it is a real add, not a free extra.
A single 16:9 MLS film costs less than a shoot that also delivers a full set of 9:16 vertical reels for Instagram and TikTok. Most agents want both, because one shoot day covering the listing page and the feed is cheaper than booking twice.
A single listing is priced per shoot. A retainer is priced per month against a set volume of reels, edits, and listing films, and the per-piece cost usually drops the more listings you run through it.
One-time listing shoots start at $250 and scale from there based on size and add-ons like drone. Agents running consistent volume usually move to a retainer instead, since it works out cheaper per listing over a month.
The retainer ladder has four tiers. Brand Qualifier is the entry point, four reels and four carousels a month off one shoot day. Listing Pro is the volume tier built for agents who need proof on every listing, mixing educational reels with high-ticket listing edits. Premium Retainer steps up to cinematic-quality production with edited photography on every listing and AI virtual staging included. Full Brand Building is white-glove, open scope, with Cadence running as a full marketing department. Every retainer tier is priced by consultation because the right plan depends on how many listings you close in a month, not a flat menu price. The complete breakdown of what is included at each tier is on the packages page.
Drone is not a separate service you shop for on its own. It is an add-on to the shoot, and the cost depends mostly on how much of the story the aerial has to tell.
A standard listing on a normal-sized lot needs less flight time than an acreage property, a horse farm, or a new construction site where the aerial is doing most of the work of explaining the property. Properties near Philadelphia International's controlled airspace, which covers a good chunk of South Jersey, also require an FAA clearance check before the flight is scheduled. That is built into the process, not billed as a surprise. Drone coverage books standalone or bundles into any package, and it is worth asking about upfront if the listing sits on land, backs to woods, or is otherwise a property that reads better from the air. Full detail on what is included is on the drone and aerial page.
One-time listing shoots start at $250 in South Jersey. The final price moves with property size, whether drone is included, and how many vertical cuts you want alongside the main MLS film.
Yes, drone is an add to the base shoot rather than included by default. It bundles cleanly into a listing package, and the cost scales with how much flight time the property actually needs.
Usually, once you are closing more than one or two listings a month. Retainers are priced by consultation against a set volume, and the per-listing cost tends to beat booking one-off shoots every time.
Numbers only tell half the story. See recent listing films in the portfolio, or read what is actually included at each tier on packages. Related: Listing Videos · Drone & Aerial.
Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.