Case study · Real estate

How John Rinick built a local brand, one reel at a time.

John Rinick sells real estate in Washington Township, right in the heart of Gloucester County. In a market where most agents look and sound the same, the goal was simple to say and hard to do: make him the name people recognize before they ever pick up the phone. Short-form video is how we got there.

[Cade: confirm]
Reel views generated
[Cade: confirm]
Reels produced to date
Gloucester County
Washington Township market
The challenge

A crowded market where everyone looks the same.

Buyers and sellers scroll past a dozen agents a day, and almost none of them stick.

Gloucester County has no shortage of good agents. What it has a shortage of is agents anyone remembers. Most real estate content is a headshot, a listing flyer, and the occasional open-house post, the kind of thing that blends into the feed and gets forgotten by the next scroll. John did not need more posts. He needed a presence, a run of content that actually stopped people, showed a real person behind the sign, and put his name in front of the neighborhood on repeat.

What we did

Built for the feed, not the flyer.

A steady run of vertical reels made to stop the scroll, shot and edited by the senior team.

Scroll-stopping vertical reels

9:16 cuts built for how people actually use Instagram. Strong opens, tight pacing, and a real personality on camera instead of another static listing graphic.

A consistent brand voice

Every reel finished to the same standard so the feed reads as one recognizable brand, not a pile of one-off posts. Consistency is what turns a scattered account into a name people trust.

A repeatable rhythm

Not a single viral swing, but a steady cadence that keeps John in front of local buyers and sellers month after month, so his name is already familiar when it is time to list.

The work

See the reels.

Real content we shot and edited for them. These play right here.

The results

What it added up to.

Placeholder. Real numbers to be dropped in from Cade.

[Cade: confirm]
Total views across the series
[Cade: confirm]
New followers / reach
[Cade: confirm]
Leads or listings attributed
In their words

What John says.

"[Client testimonial from John Rinick to be added.]"

John Rinick · Real Estate Agent, Washington Township NJ
Get started

Book your listing shoot.

Tell us about your listings and we reply the same day with a shoot date or the tier that fits.

Tell us about your listings

A few details and we reply the same day, usually with a shoot date or the tier that fits your pace.

Let's build

Get a real quote.

Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.