The honest range is wide, from a few hundred dollars a month to several thousand, and the number depends almost entirely on whether someone is just scheduling posts or actually creating the content. Here is what drives the price and where the real value sits.
Social media management is not one service at one rate. These are the variables that move the monthly number.
This is the biggest factor by far. Someone repurposing content you supply is cheap. Someone shooting original video and photos for you every month is a different service at a different price, and it is the one that actually works.
A scheduler who posts what you send costs little and does little. Full management means content creation, captions, a posting cadence, and a plan. You are paying for the work, not the log-in.
Four reels a month is not eight. The number of reels, posts, and edits you get is the clearest lever on price, and it should be tied to how much you actually need to stay visible.
Handing over a rough cut for polish is one price. A team that plans, shoots, edits, and posts so you barely touch it is the premium, and for most agents it is the only version that survives a busy month.
There are really three ways to handle it, and each fits a different agent. Doing it yourself is free in dollars and expensive in time, and it is the option that lapses first when you get busy. A freelance social media manager runs a few hundred to around a thousand a month and usually handles scheduling and light editing, but rarely original shooting. A studio or full retainer costs more and includes the actual content production, the shoot, the reels, the strategy, and the posting. For a real estate agent whose entire brand is visual, the content is the point, so paying only for scheduling tends to be the option that quietly wastes money.
Cadence is built for agents who want the content actually made, not just posted. The entry retainer, Brand Qualifier, is four reels and four carousels a month off a single shoot day. From there the tiers scale up through higher listing-film volume, edited photography on every listing, and full brand management where Cadence runs as your marketing department. Every tier is priced by consultation rather than a flat menu, because the right plan depends on how many listings you close in a month, not a one-size number. The full breakdown is on the packages page, and one-time shoots still start at $250 if you are not ready for a monthly commitment.
For real content creation, plan on a monthly retainer rather than a low scheduling fee. The exact number depends on how many reels and shoots you need, which is why Cadence prices it by consultation instead of a flat rate.
If it includes original content, usually yes, because your brand is visual and consistency is what converts. Paying only for someone to schedule posts you make yourself is where agents tend to feel like it was not worth it.
The Brand Qualifier tier is four reels and four carousels a month, produced from one shoot day. It is the starting point for agents who want a consistent presence without committing to full brand management yet.
See what each tier includes on packages, look at the Agent Social Media service, or read how often realtors should post.
Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.