The honest range is wide, from a few hundred dollars a month to several thousand, and the number depends almost entirely on whether someone is just scheduling posts or actually creating the content. Here is what drives the price, where the real value sits, and how to tell the difference before you sign anything.
Social media management is not one service at one rate. These are the variables that move the monthly number the most.
This is the biggest factor by far. Someone repurposing content you supply is cheap. Someone shooting original video and photos for you every month is a different service at a different price, and it is the one that actually moves the needle for an agent.
A scheduler who posts what you send costs little and does little. Full management means content creation, captions, a posting cadence, and an actual plan. You are paying for the work and the thinking, not the log-in.
Four reels a month is not eight. The number of reels, posts, and edits you get is the clearest lever on price, and it should be tied to how much you actually need to stay visible in your market, not a random round number.
Handing over a rough cut for polish is one price. A team that plans, shoots, edits, and posts so you barely touch it is the premium, and for most agents it is the only version that survives a busy month.
There are really three ways to handle it, and each fits a different agent at a different stage.
Doing it yourself is free in dollars and expensive in time, and it is the option that lapses first the moment you get busy, which is exactly when you most need to be visible. A freelance social media manager typically runs a few hundred to around a thousand a month and usually handles scheduling and light editing, but rarely original shooting, so you still have to feed them content. A studio or full retainer costs more and includes the actual production: the shoot, the reels, the strategy, and the posting. For a real estate agent whose entire brand is visual, the content itself is the point, so paying only for scheduling tends to be the option that quietly wastes money. The cheapest line item is not the cheapest outcome if it does not produce anything worth watching.
Cadence is built for agents who want the content actually made, not just posted. The entry retainer, Brand Qualifier, is four reels and four carousels a month off a single shoot day. From there the tiers scale up through higher listing-film volume, edited photography on every listing, and full brand management where Cadence runs as your marketing department. Every tier is priced by consultation rather than a flat menu, because the right plan depends on how many listings you close in a month, not a one-size number that fits no one. The full breakdown is on the packages page, and one-time shoots still start at $250 if you are not ready for a monthly commitment yet.
The right way to think about the cost is not the monthly number in isolation, it is what one extra listing is worth to you. If a consistent, well-produced social presence helps you win even one additional listing a year, it has almost certainly paid for the entire retainer and then some. That is the frame that matters for an agent, because your marketing is not an expense line, it is how you get in front of the sellers deciding who to call. A cheap scheduler that produces nothing memorable is expensive if it never wins you a deal. A real content retainer that keeps you visible and looking like the top agent in your market is cheap if it wins you one. Price it against the commission, not against the cheapest quote.
Original content is the difference. Here is the kind of produced work a real content retainer delivers.
For real content creation, plan on a monthly retainer rather than a low scheduling fee. The exact number depends on how many reels and shoots you need, which is why Cadence prices it by consultation instead of a flat rate. Budget against what an extra listing is worth, not against the cheapest option.
If it includes original content, usually yes, because your brand is visual and consistency is what converts. Paying only for someone to schedule posts you make yourself is where agents tend to feel like it was not worth it, because nothing memorable actually got produced.
The Brand Qualifier tier is four reels and four carousels a month, produced from one shoot day. It is the starting point for agents who want a consistent, professional presence without committing to full brand management yet.
Because the services underneath the same title are wildly different. One provider schedules content you supply, another shoots and produces everything original. Same label, completely different work, which is why the price can range from a couple hundred dollars to several thousand a month.
See what each tier includes on packages, look at the Agent Social Media service, or read how often realtors should post.
Tell us about your listings and we reply the same day with a shoot date or the tier that fits.
A few details and we reply the same day, usually with a shoot date or the tier that fits your pace.
Tell us about the listing, or the volume you run in a month, and we will price out the tier that actually fits.